Sunday, May 20, 2012

So, as I was rummaging through the cupboards late on saturday night, I noticed this advertisement on the Keebler cookie packaging...instant sparks of thought regarding what I had been reading in the textbook hours earlier...

Someone please remind me of what this represents, when 2 firms like Nabisco and the American Red Cross team up together?

posted by G Albert @ 9:03 PM   2 Comments

2 Comments:

At May 22, 2012 at 1:56 PM , Blogger Colin McKennan-Radler said...

Collaborate?
This is what I think of when two firms team up together. Each are willing to give something up, to reach a higher goal that would not be achievable without the presence of the other.

 
At May 22, 2012 at 6:06 PM , Blogger G Albert said...

CollaboRation is what they're doing but I was looking for the term from the book

 

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